San Antonio, Texas  ·  Men's Performance Wellness  ·  Ages 40–60

Not sick
care.
Performance
care.

A physician who knows your name. A team that holds you accountable. A scoreboard that proves it's working. For men who aren't done yet.

Earn Your Spot Learn More Member Login →

"You've been meaning to do something about this for years. This is where you stop meaning to."

It's Time.

The Model

It is not a gym.
Not a clinic.
Not a spa.
It is all three.

Five integrated wellness pillars designed to work together, share data, and reinforce each other. Your fitness programming informs your clinical plan. Your lab results shape your supplement protocol. Your recovery is built into the schedule — not bolted on as an afterthought.

01
Physician-Led Primary Care (DPC)
Unlimited access. Quarterly panels. A doctor who knows your name.
02
Physical Therapy & Fitness
A licensed PT on the training floor daily. Injury prevention. Kory-prescribed programming.
03
Clinical Nutrition & The Fuel Bar
Your supplement protocol tied to your lab results. The Fuel bar included.
04
Mental Wellness
Group sessions. Individual support. A room full of men who get it.
05
Spa & Recovery
Sauna. Cold plunge. Hot tub. Massage. Recovery built in — not bolted on.

The Mission

"To give every man over 40 a physician who knows his name, a team that holds him accountable, and a scoreboard that proves it's working."

Kor40 — Own It.

Who This Is For

Three Doors In.

"I knew I could win. I always have. I just needed the right team."

You're 44–54. You built something — a career, a business, a family, a life. That success came at a cost you're starting to feel in your body. You were an athlete. The identity never left you. Your body just stopped cooperating with it.

You've tried things. The Peloton is in the garage. The diet worked for six weeks. You know what not working feels like. You've bought enough of it.

  • A physician who reviews your labs, tracks your trends, and adjusts your plan every 90 days
  • Fitness programming that knows your injury history and adapts automatically
  • A team of 10–20 men who notice when you're gone and text when you miss
  • A single composite score that proves the plan is working — in data, every quarter
  • Basketball and pickleball leagues. Real seasons. Real winners. Real brotherhood.
Apply for a Spot
300
Members per location — intentionally capped. This is a team, not a gym.
4
Quarterly lab panels per year — included. Full metabolic, hormonal, cardiovascular.

"Results keep a man for 90 days. Brotherhood keeps him forever."

The Kor40 Retention Model

"The practice you went to medical school for. The one that got away. Until now."

You went into medicine to make a real difference. Somewhere between the hospital system, the 20-minute appointments, and the 2,000-patient panel — the practice you imagined stopped existing. You are not burned out because you don't love medicine. You're burned out because the system won't let you practice the medicine you love.

  • 5 patients per day at 60 minutes each — same income potential as 25 patients at 12 minutes
  • You own the practice. The Kor40 MSO handles billing, scheduling, technology, and compliance.
  • Your patients are also your teammates. That relationship cannot be manufactured.
  • A scoreboard that proves your medicine works — the Kore Score updates every 90 days
  • Done by 4pm. Protected lunch. No insurance. No prior authorizations.
Start the Conversation
5
Clinical appointments per day at 60 minutes each. Real medicine. Real relationships.
4pm
Done. Protected lunch. No insurance billing. No prior authorizations.

"You can call your doctor. Or you can call your buddy who happens to be your doctor. Only one of those is Kor40."

The Physician Coach Model

"The clinical practice you trained for. The one the insurance system never let you run."

You became a physical therapist because you wanted to fix people — not process them through 8 visits before the authorization runs out. The Arena Trainer is the most important clinical hire in the building after the Physician Coach. This is not personal training. This is clinical observation at scale.

  • Licensed PT credential fully utilized — not suppressed by gym floor politics
  • Equity partnership with the Physician Coach — skin in the game, not a salary ceiling
  • Walk the training floor at 5am. Transition to the treatment room at 1pm.
  • Direct corridor to the Physician Coach — no referral delays, no communication gaps
  • Kory handles the programming delivery. You handle the clinical observation and intervention.
Explore the Role
20–25
Members on the training floor per session. Active clinical observation — not passive supervision.
Equity
Not employer and employee. Partners. Both hold equity. Both have skin in the game.

"The physician and PT work twenty feet apart with a direct corridor between them. That is a team."

The Arena Trainer Model

The Technology

Meet Kory.

Your AI assistant coach. Built on Claude by Anthropic. Kory knows your program, your history, your score, and your name. Direct. Composed. No hype. Just the work.

K
Good morning Marcus. 5 tasks today. Ritual and Kore are waiting.
M
Start Ritual
K
Ritual. Krazy Hops. 60 seconds. Let's go.
M
What muscles does Horse Stance work?
K
Primary work is in your quads, glutes, and inner thighs. Core engaged throughout. Keep moving.
K
That's Ritual. Good work today Marcus.

Daily Task Engine

Kory builds your daily list — Move, Fuel, Recover. Complete the tasks. That's it. No calendar to navigate. No guessing. Just the list.

Workout Delivery

Kory runs your sessions. Voice-guided transitions. Automatic timers. Injury modifications applied silently. You just move.

The Kore Score

A single composite number. Performance, Fuel, and Health components. Updated in real time. Your scoreboard — competitive, visible, yours.

Accountability

Kory notices. Missed workout. Streak at risk. Quarterly panel coming. It reaches out so you don't fall off quietly.

The Tryout Model

You Don't Sign Up.
You Earn a Spot.

Most gyms beg for members. Kor40 does the opposite. The sales process isn't a sales process. It's an evaluation. You come in thinking you're deciding if Kor40 is right for you. By the end, you realize Kor40 is deciding if you're right for them.

01

The Inquiry

You don't get a price sheet. You get an invitation to a Teammate Interview. Scheduled. Intentional. Not a tour with a sales pitch attached.

02

The Interview

Tell us where you are and where you're trying to get. What have you tried and why didn't it stick. Our teammates show up. That's non-negotiable. Can you do that?

03

The Decision

Two outcomes, delivered with confidence. An offer to join the team — or a deferred invitation with specific conditions. Either way, you know where you stand.

Everywhere Else

Sign up
Member
Sales rep
Free trial
Join today
Cancel membership
Gym

Kor40

Make the team
Teammate
Director of Membership
Teammate Interview
Earn your spot
Leave the team
The Arena

The Values

OWN IT.

O
Own Your Health

Nobody is coming to save you. Kor40 gives you the tools, the team, and the plan — but ownership starts with you.

W
Work Together

The men who get the best results here don't do it alone. Brotherhood isn't a bonus feature — it's the mechanism.

N
Natural First

Food before supplements. Movement before medication. We exhaust every natural option before we reach for a prescription.

I
Invest in the Long Game

You're not here to lose 10 pounds for a wedding. You're here to be strong, sharp, and capable at 70.

T
Turn Up Consistently

Intensity matters less than frequency. The man who shows up three times a week for three years wins.

It's Time.

Ready to Earn
Your Spot?

You've been meaning to do something about this for years. This is where you stop meaning to and start doing. We have the coaches, the doctors, the community, and the plan. You bring the commitment.

No price sheet. No hard sell. Just a conversation to see if you're the right fit.